Organization
(Chair: Mike Davidson, 815-490-4940, mdavidson@hinshawlaw.com)
(Finance, Fund Development, Membership, Volunteers)

Organization builds unity among the many groups and individuals who have a role in the downtown revitalization process. • Clear Mission • Goals and Objectives • Strategic Work Plans • Volunteer Development • Public-Private Partnerships

Design
(Chair: Gary Anderson, 815-963-1900, gwaadmin@gwaarchitect.com)
(Planning and Preservation)

Design enhances the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing neighborhood-friendly designs and long term planning. • Quality Standards • Historic Resources • Parking • Streetscapes • Maintenance • Natural Environment

Economic Restructuring
(Chair: Kelly Kennedy, 815-229-1500, Kelly@boredomsoftware.com)

Economic Restructuring strengthens the district’s existing economic base while finding ways to expand it to meet new opportunities and challenges from competitors. • Broad Retail, Service and Housing Mix • Business Recruitment • Business Retention • Adaptive Re-Use • Market Niche

Promotion/Events
(Chair: Sarah Mannone, 815-262-2764, smannone@trekk.com)

Promoting the assets of downtown districts can attract new customers, investors, businesses and visitors. • Public Relations • Visual Identity • Marketing • Cultural Programs

Events develops, schedules, and plans fundraising and membership activities. Annual Membership Party/Heart of Rockford Awards, A Cook’s Tour of Downtown, Historic Tours, Red Ball Gala, and Mixers are just some of the events produced by RDA.